Sandra Abramovic is an Ecological Engineer and E-Business Specialist, a visionary strategist in Corporate Social Responsibility and Sustainable Development, and a dynamic leader driving impactful change. As the Co-Founder of Inova and CEO, she helps businesses grow, expand, and integrate sustainability into their operations.

A strong advocate for women’s empowerment, Sandra founded Dress for Success Serbia & UAE, equipping women with the resources, skills, and confidence to thrive in their careers. She also established the Middle East Business Association for Sustainability (MEBAS), which serves as a bridge between Europe and the Middle East, enabling knowledge exchange and driving initiatives in corporate social responsibility and sustainable development.

With over 20 years of experience spanning business development, project management, and strategic consultancy, Sandra has made significant contributions in marketing, IT, TV and video production, fundraising, and public relations. She works closely with government institutions and international organizations, particularly in the monitoring and implementation of anti-discrimination policies. Her work has directly impacted over 5,000 individuals, including women entrepreneurs, minority groups, children with autism, and other vulnerable communities.

Sandra’s approach to social impact is both innovative and transformative. She uses fashion shows, multicultural exhibitions, and digital platforms to drive awareness and change, merging fashion, arts, and sustainability with social responsibility. Her initiatives promote economic independence, circular economy principles, and cultural heritage preservation.

Beyond her work in social responsibility, Sandra plays a key role in international business relations, trade facilitation, and investment consultancy, strengthening collaboration between Serbia, the Balkans, the EU, the US, and the UAE. She specializes in strategic partnerships, project management, and business networking, helping businesses navigate new markets and growth opportunities.

As a leader within the IRDO Institute, Sandra extends her expertise to the Balkans, UAE, and beyond, guiding companies, SMEs, organizations, and governments toward sustainability-driven innovation. Her work has helped over 500 businesses integrate social responsibility and sustainable practices into their core strategies, driving long-term impact and economic resilience.

Sandra Abramovic is not just a strategist—she is a changemaker, bridging industries, cultures, and communities to create a more inclusive and sustainable future.

With over two decades of experience as a business strategist and mentor, she is currently based in the UAE, where she leverages her extensive knowledge to support larger organizations in the dynamic Middle Eastern market. Her expertise encompasses Investment Relations, Fundraising, Partnerships, and Business Development.

Having held senior management roles in asset management, private banking, and private equity, she possesses a deep understanding of financial management and strategic decision-making. She holds a master's degree in Corporate Management and Company Valuation, as well as an MBA in Finance from City University of Seattle.

Passionate about cultivating strategic partnerships, she is dedicated to driving business growth and promoting collaboration within organizations. Her commitment to empowering female leaders further strengthens her focus on advancing sustainable business practices.

Throughout her career, she has connected organizations with key stakeholders and facilitated meaningful partnerships that enhance corporate objectives. She actively contributes to various mentorship programs and serves as a judge in pitch competitions, on Investors Panel, emphasizing her dedication to leadership and business excellence.

If you're looking for a strategic advisor who's not only been in the game but has played—and won—across entirely different arenas, meet Eve Laws.

A serial entrepreneur and architect of bold growth, she has built businesses, reinvented brands, and opened up global markets with a mix of sharp strategy and entrepreneurial instinct that can't be taught—only lived. From the hard-nosed world of real estate and construction to the high-touch demands of luxury, fashion, music, and hospitality, she’s done more than cross industries—she's connected them.

Her experience spans the full business spectrum: from branding and marketing to governance, international expansion, and long-term strategic growth. Whether she’s scaling a startup into new territories or advising a legacy brand on how to stay relevant in a changing world, her value lies in one thing—vision. Not the vague kind, but the kind that turns whiteboards into boardrooms, ideas into exits, and complexity into opportunity.

What sets her apart is a rare combination: the soul of an entrepreneur, the mindset of a strategist, and the range of a global operator. She doesn’t just spot opportunities—she sees the ones no one else does, then crafts the roadmap to make them real. She’s worked with everyone from Gucci, Epic Records, Sony Music, and Jamie Oliver Restaurants to Acibadem Hospitals, No Ordinary Hotels, Dedeman Group, and New York Fashion Week, to name a fraction. Whether advising a global brand or mentoring an early-stage startup, she brings the same level of focus, energy, and creative firepower.

She’s also currently the founder behind multiple ventures—including a Creative and Events agency, Software House, PropTech Solution, E-commerce Platform, Media Agency, Number of AI solutions and a number of impact-driven initiatives—that blend business with culture, commerce with purpose. A trusted advisor to several family offices, a board member, and ambitious founder, she’s known for guiding teams through critical inflection points: market entry, brand transformation, ESG alignment, or simply the “what now?” moment.

With deep expertise across Turkey, the UK, the US, and the Middle East, she knows how to move through complexity and create value that endures—and resonates.

If you're looking to break through the noise with clarity, or simply stop playing small—she’s exactly the person you want in the room (and on your speed dial).